For brands
What a celebrity endorsement costs
There is no price list, and anyone who gives you one before hearing the brief is quoting a different job from the one you are buying. Five things set the fee. This page explains each of them so you can brief accurately and get a number that holds.
Why no page can give you a figure
A fee is a function of the artist, the work, the dates, how long they are needed and what rights you want afterwards. Change any one and the number moves, sometimes by a multiple. A published rate would be wrong for almost every brief that arrives, and the briefs it was right for would be the ones paying over the odds. What this page can do is tell you exactly which facts determine it.
1. The artist
Reach matters, but so does fit, and fit is cheaper than fame. An artist whose audience already overlaps your category will usually outperform a bigger name who has to be explained to it, and will cost less doing so. Tell us the audience you are trying to reach rather than the tier you think you need.
2. The work
A photographic shoot, a film, a social post from the artist's own account and a live appearance are four different jobs with four different fees. They are also often confused in briefs: "a campaign" can mean any of them. Be specific about what the artist is actually being asked to do.
3. The time
A half-day portrait session and a three-day shoot are not the same booking. Count travel days where travel is required, and count the days the artist cannot take other work because of yours. Both belong in the brief.
4. Usage
This is the one that catches people. Usage is where the material runs, in what media, for how long. A shoot licensed for one quarter of social media is a different purchase from the same shoot licensed for a year of outdoor, print and paid media. Usage is normally licensed rather than owned outright: see usage rights and buyout.
5. Territory and exclusivity
Pakistan only, international, or both. And whether the artist is restricted from working with competing brands for a period — exclusivity is a real cost to the artist and is priced accordingly. Ask for it only if you need it.
What to send
Dates, format, duration, what is captured, where it runs and for how long, territory, and your budget range. A budget range is not a weakness in a brief; it is what lets us tell you quickly whether the names you are picturing are reachable, and propose ones that are if they are not. Send the brief and you get names, costs and an honest answer on availability.
Questions this page rests on